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Marketing

Marketing is a core element of any successful website. Here you’ll find all sorts of comments about the subject.

The Ministry of Cool

As some of you are aware we are fortunate enough to be based at Tremough Innovation Centre in Penryn, Cornwall. The innovation centre is filled with creative businesses and we decided to utilise this talent by forming an events ‘collective’ called the  ‘Ministry of Cool’.  For our first event we teamed up with Zammerchat, a […]

Google Panda Update

Google Panda 4.0: Google’s cute and fluffy algorithm update. On 20th May 2014, Google rolled out its Panda 4.0 update. Originally introduced in February 2011, the Panda algorithm is designed to remove sites with low-quality content from Google’s search results and boost sites with high-quality content. What’s so special about Panda 4.0? The Google Panda […]

A new bouncing baby boy for Jody

Baby Van Vestraut Arrives! As many of you will be aware, Jody (our Digital Marketing guru) has recently welcomed a new addition to his family.  A huge congratulations go out from all of us to Jody and wife  Becky on the safe arrival of their beautiful baby boy! This new baby boy, who has been […]

Introducing Ministry of Cool

Ministry of Cool is  a collection of digital creative agencies who will be joining together to share knowledge and inform people about the latest techniques and trends.  This will be in the form of several  events planned over the coming year, the first being “Really Responsive – the changing shape of digital communications across multiple […]

SensatioNail Goes Responsive

Slightly Different were challenged with designing, building and marketing the first ever UK website for SensatioNail back in 2012. Recently we’ve launched a new and responsive  version of the site. SensatioNail are market leaders in gel nail kits and have quickly gained a loyal following of customers since the launch of the first UK website. […]

Briefing for a Branding Project

Firstly, lets take a moment to look at what branding is and distinguish it from a common misconception. Sometimes ‘Branding’ can be used to simply describe a logo, or identity. In the traditional sense this is arguably a logical statement to make, given that by attributing a logo, mark, identity or typeface to an entity […]

Google AdWords Advertising for Charities (Non-Profit Organisations)

Did you know that you can get $10,000 per month in free advertising from Google if you are a charity registered in England or Wales? No? Well if you are a charity or other non-profit organisation with a website then you should take advantage of this right now, it’s free advertising on the world’s largest […]

User Experience and Responsive Web Design

Over recent years we have seen a number of influential changes in the way that websites are designed, most notably responsive web design. Now, I am assuming that you have all heard of responsive web design (RWD) – we have certainly sent out a number of pieces of communication focused on RWD over the past […]

Google Penalties

In this post I’m going to explain what Google penalties are and the different types of Google penalty that can impact a website. There are lots of definitions of the types of Google penalty about; this is my take on it for the benefit of website owners in general. What are Google penalties? Google penalties take many forms, […]