Just before Christmas last year we hosted a two day visit by one of the Directors of the Department for Business Innovation and Skills (BIS) which involved them finding out as much as possible about how small business is weathering under the economic storm, and obtaining useful feedback from those at the sharp end regarding [...]
Marketing
Online Advertising
Thomas Smith of London wrote a book in 1885 called Successful Advertising. In it he analysed what the prospect thought at the point of exposure to an advertising message. The following might interest you. The first time people look at any given ad, they don’t even see it. The second time, they don’t notice it. [...]
Personalisation – You Are The Context
To anyone who has browsed the Internet in the last ten years, you may have noticed the occasional advertisement appearing from time to time. They might be banner advertisements across the top of the page, or ads positioned vertically down the side also known as skyscraper ads. They could be within a defined area on [...]
Coping with the Panda
There is one thing that you can guarantee with online marketing – things are always changing! Google constantly changes its algorithms in order to make results more effective, but every now and then it makes some MAJOR changes, as it did recently with the ‘Panda’ update. Google don’t say what they are going to do, [...]
Google + What’s it all about?
There has been some big (ish) news from the clever people at Google recently. Not content with dominating search around the world, taking over the smartphone OS market and constantly coming up with new and innovative ideas, they have decided to tackle the big one. They are going head to head with Facebook. Yes folks, [...]
Feel The Love
So Harold Camping got it wrong. The world didn’t come to an end on May 20th, and the Rapture didn’t happen. Or maybe we, like you, aren’t one of the chosen few. Clearly some mistake has been made, and we’re sure that the heavenly admin team will realise their error soon, but this got us [...]
Sonic Branding
If you don’t know what I mean by the phrase sonic branding, think of most major brands and there’s a sound which you automatically associate with these brands. Listen to these three sounds for Xbox 360, Nokia, and Intel and you’ll realise that even without perhaps knowing it, you will probably recognise at least one [...]
Computer Gaming
Child’s Play or Big Business? Many organisations recognise the potential of sporting events to make money, with the London 2012 Olympic Games being a topical case in point where increasingly ingenious ways of capitalising on this continue to hit the news on a regular basis. The latest one I’ve seen was someone living near the [...]
Marion Case study
DESIGNER “I really had a lot of fun creating these newsletters & I think it really shows! It was great working with a client who had come to us specifically after seeing what was possible with our own mailer. Henrietta wanted an email newsletter that was ‘slightly different’ & that’s exactly what I tried to [...]