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Marketing

Marketing is a core element of any successful website. Here you’ll find all sorts of comments about the subject.

Briefing for a Branding Project

Firstly, lets take a moment to look at what branding is and distinguish it from a common misconception. Sometimes ‘Branding’ can be used to simply describe a logo, or identity. In the traditional sense this is arguably a logical statement to make, given that by attributing a logo, mark, identity or typeface to an entity […]

Google AdWords Advertising for Charities (Non-Profit Organisations)

Did you know that you can get $10,000 per month in free advertising from Google if you are a charity registered in England or Wales? No? Well if you are a charity or other non-profit organisation with a website then you should take advantage of this right now, it’s free advertising on the world’s largest […]

User Experience and Responsive Web Design

Over recent years we have seen a number of influential changes in the way that websites are designed, most notably responsive web design. Now, I am assuming that you have all heard of responsive web design (RWD) – we have certainly sent out a number of pieces of communication focused on RWD over the past […]

Google Penalties

In this post I’m going to explain what Google penalties are and the different types of Google penalty that can impact a website. There are lots of definitions of the types of Google penalty about; this is my take on it for the benefit of website owners in general. What are Google penalties? Google penalties take many forms, […]

Digital Marketing in 2014 – What to watch…

Round up of the big online/digital marketing trends to watch in 2014… Customer Experience Customer experience has always been vital in how a business sets itself apart and the online and off-line customer experience has long been merging, but 2014 will likely be the year that businesses start focusing on this. The constantly connected customer […]

Google Analytics custom alerts: automated website monitoring using Google Analytics this Christmas

Most of us will be enjoying some well-earned time off over the Christmas period, but that doesn’t mean the websites we run are taking time off too. In fact, if you’re running an e-commerce website this is most likely you’re busiest time of the year! Some businesses will have staff in over the Christmas period, […]

Domain Change – The trimming of .co.uk to .uk

Nominet – a British internet registry organization – has announced the option of shortening .co.uk domains to .uk. Don’t panic! All existing .co.uk web domain owners will get priority over the .uk domain for the first five years, following the initial five year period the .uk suffix will be made available for others to snap […]

A new hero has joined the digital freaks at Slightly Different

We are really pleased to welcome a new addition to the Slightly Different family.  Kelly Trelease has joined Saira’s team as Sales and Marketing Executive, and is currently working on some Slightly Different Marketing activities. Kelly comes to us with a strong marketing background, a wealth of customer service experience and a solid understanding of […]

Recently Launched – Coastline Care

We have been fortunate enough to work closely with the Coastline team (Coastline Care, Coastline Services and Coastline Housing) and we’re delighted to have just launched the final of three sites – Coastline Care. Coastline Care had been overshadowed by the fact that it sat within the Coastline Housing website and had a serious lack […]